- Over 300% Growth in Conversions for a London-Based Client
Objective: To set up, optimise, and scale Google Ads campaigns for multiple city-centre locations, increase customer acquisition, and…
- PMax Campaigns Get Negative Keyword Control
Google has updated Performance Max functionality, introducing full support for negative keywords. In the B2B tech sector, where…
- AI Product Achieved 1,267% Growth in B2B Leads
Product: Pitch Avatar is an AI-powered platform for interactive presentations, specialising in personalised sales, lead generation and automated…
- Paid Channel Driving Quality Leads
I conducted an independent survey among PPC specialists to identify which paid channel delivers the highest volume of…
- Boosting Calls by 656% with Google Ads for Car Service
This case study outlines how a specialised car service centre increased inbound calls by 656% through a tailored…
- How to choose a contextual advertising specialist?
Advertising is an essential element of success in the business world. In my opinion, contextual advertising is a…
- Optimising Yacht Rental Service Ads Led to 92% Conversion Growth
This campaign optimisation was conducted for the Google Ads account of a UK-based company specialising in premium yacht…
- 35 Contracts Signed for the Premium Wedding Agency
I want to share the case study involving what promoted the wedding agency’s services through Google ads. The…
- Google Ads for Charitable Organisations
How to get a $10,000 grant each month Running search ads has become more accessible for non-profits thanks…
- Over 900 leads per month for partnership with Pokupon
Client: Pokupon — discount websiteGoal: Solicit partnership inquiries from companies seeking collaboration with Pokupon.Target Audience: Beauty salons, medical centres, entertainment venues,…
- Driving Engagement with YouTube Ads at ₴0.04 CPV
Objective: Achieve cost-effective YouTube advertising by securing high-quality, low-cost video views and promoting a music video for an…
- Accelerated Lead Growth for Packaging Business
Unis Pack, a small business producing polypropylene bags in bulk, needed a reliable way to attract other businesses…
- Quarantine Shows Who’s Prepared — The Best Time to Evaluate Paid Campaigns
How coronavirus has impacted business The quarantine and COVID-19 pandemic have posed an unexpected challenge for small and…
- Різниця між Y і Z поколінням і про що брендам з ними розмовляти
Поки маркетологи вивчали мілленіалов, центеніали виросли і стали повнолітніми. Чим же особливі та яка схожість між двома аудиторіями?…
- Leads Up 44% After PPC Optimisation for Upholstery Services
Ukrainian Sofa is a local business specialising in upholstery services for both private clients and commercial customers. To…
- Google New Year Search Trends
The surge in queries related to the biggest holiday of the year starts early—by mid-October. Interestingly, among New…
- Google Adwords Conversion Tracking
What’s the most important element in contextual advertising: the ad copy, keywords, or understanding the target audience? In…
- 10 Tips for Setting Up Google Adwords
If you want to get more clients and sales, it’s essential to set up your Google Adwords properly….
- How to Set Up Google Adwords: Checklist
The online advertising market grows on average by 20% annually, while other types of advertising lose ground. This…
- Whole Truth About Remarketing: How Does It Work?
Saving ad budget: how to set up remarketing Remarketing is a type of advertising that targets users who…
- Right on Target
Let’s discuss how to best set up retargeting. First, let’s clarify what this technology is and how it…
- How to Set Up Remarketing in Google Adwords
Your ad has already attracted visitors to your website, but some haven’t converted? It’s time to leverage Google…
