12+ Years of B2B PPC Expertise
I’m Oksana Tymchuk, founder of PPC Order. I help companies make smarter advertising investment decisions, improve lead generation and drive sustainable business growth across international markets.
My work starts with understanding the business behind the advertising. I look at commercial goals, market demand, competition, customer behaviour, lead quality and performance data before deciding where the strongest opportunities lie.
For me, successful paid acquisition is not about spending more. It is about knowing where to invest, what to test and when to scale.
Partnerships Built on Trust
Many client relationships that started with a short-term project or initial advertising test have developed into long-term partnerships.
For me, trust means transparency: being clear about what is working, where the budget is going and what should happen next. Sometimes that also means saying no to increasing spend when the data, seasonality or market conditions do not support it.
I would rather recommend the right decision for the business than the most expensive one.
Data Before Decisions
I use performance data, market insights, competitive research and structured testing to identify opportunities and make informed decisions. Hypotheses are tested against real performance signals, then refined, expanded or reconsidered based on the results.
In B2B paid acquisition, lead quality and commercial value matter far more than volume alone.
Test intelligently. Learn from the data. Scale what works.
How My PPC Journey Started
My career in digital marketing began before paid search became my main specialism. The turning point came when I spent hours searching online for a specific service but could not find a single relevant paid result. It made me curious about why businesses were failing to reach someone actively looking for exactly what they offered.
That curiosity led me deeper into PPC, from understanding search behaviour and user intent to building campaigns that connect businesses with relevant potential customers.
After gaining experience across B2B, B2C and eCommerce, I found B2B the most natural fit for my way of thinking, with its longer buying journeys, complex decisions and stronger focus on what happens beyond the initial lead.
From PPC Specialist to PPC Order
In 2015, I was invited to Google’s European headquarters in Dublin, a memorable milestone that strengthened my interest in paid search. A year later, I founded PPC Order to work directly with businesses and stay closely involved in their advertising performance.
Today, I personally lead every client engagement, from analysis and testing to decision-making and ongoing PPC optimisation.
One expert. Direct communication. Clear accountability.
International Paid Advertising Experience
I have worked with businesses targeting customers across the UK, Europe, North America, Latin America, Africa, Asia and Australia. Different markets require different approaches, shaped by search behaviour, competition and customer expectations.
My international perspective extends beyond work. Having travelled to 40 countries, I’ve experienced different cultures and ways of thinking, strengthening my curiosity about how people make decisions.
Understanding the market means understanding the people within it.
