If you want to get more clients and sales, it’s essential to set up your Google Adwords properly. In this article, we’ve gathered 10 important tips to help you do it as effectively as possible and avoid wasting your budget.
1. Define the goal of a paid campaign
Before launching ads, clearly define your goal: increasing sales, leads, or website traffic. This will determine the type of campaign you choose. For example, paid search ads are best for product sales, while display campaigns help boost brand awareness.
2. Choose the right ad schedule
This is especially important if your campaign focuses on phone calls. Show your ads only during business hours to avoid losing potential customers.
3. Set up geo-targeting
Show ads only in regions where you can realistically operate or deliver products. This will help save your budget and attract targeted customers.
4. Consider demographics
If your products target a specific age group or gender, better to target your ads accordingly. This will also help use your advertising budget efficiently.
5. Increase a daily budget
Plan your budget with a buffer — this increases the chances of your ads showing up and getting clicks in favorable positions.
6. Work with keywords
Use tools like Keyword Planner to select the maximum number of relevant keywords. Group keywords and create unique ads that precisely match search queries.
7. Don’t forget about negative keywords
Always create a list of negative keywords to avoid showing ads for irrelevant queries that don’t match your products or services. It’s recommended to split the list into two parts: one for the campaign level and one for the ad group level.
This approach helps organize your account more effectively and saves space for more important keywords. Keep in mind that Google Adwords limits the total number of keywords and negative keywords per account to 5 million. Proper organization of negative keywords between campaign and ad group levels is especially important for businesses with a large product or service range to make the most of the limit and avoid account overload.
8. Use ad extensions
Additional extensions help convey more information about your product to the buyer and add your phone number. Using various types of extensions to the fullest visually highlights your ads in search results and increases CTR.
9. Set up remarketing
If a visitor leaves your site without purchasing, bring them back with remarketing. For this, set up a remarketing campaign. It works more effectively and delivers a higher conversion rate with significantly lower ad costs compared to regular campaigns. Use this strategy to maximize your return on investment in Google Adwords.
10. Structure Google Adwords account properly
Many previously ignored the importance of a well-structured account, but it’s the key to successful campaigns. Google evaluates how your account is organized, and over time a well-structured account helps lower bids and get better ad positions, even among competitors with higher bids. Proper structure works for long-term results.
Why choose experts to manage Google Adwords
To get the maximum benefit from Google Adwords, it’s important to turn to experienced PPC specialists who will professionally set up your campaigns tailored to your business. We offer comprehensive Google Adwordsservices from niche analysis and keyword research to launching and optimizing campaigns.
Submit your request for professional Google Adwords setup today, and we will help you:
Attract more targeted customers
Use your advertising budget efficiently
Increase sales and grow profits