I conducted an independent survey among PPC specialists to identify which paid channel delivers the highest volume of quality leads, drives business growth, and achieves the best lead quality percentage. The research was carried out on LinkedIn, with participation from 50 PPC experts and professionals directly managing paid campaigns.
Survey Results:
- Google Ads – 72%
- Meta Ads – 16%
- LinkedIn Ads – 10%
- Bing Ads – 2%
Countries Represented by Participants:
- United Kingdom – 56%
- USA – 8%
- Ukraine – 6%
- India – 6%
- Poland – 4%
- Netherlands – 4%
- Italy – 2%
- Nicaragua – 2%
- France – 2%
- Thailand – 2%
- Spain – 2%
- Philippines – 2%
- Israel – 2%
- Lithuania – 2%
Industries of Participants:
- Agencies & PPC freelancers – 54%
- B2B – 30%
- B2C – 8%
- iGaming – 6%
- E-commerce – 2%
This research confirms that Google Ads is the most effective paid channel for attracting high-quality leads and scaling business growth across international markets and diverse industries.
I specialise in Google Ads setup for B2B and SaaS, crafting targeted strategies and scaling businesses through paid channels. Feel free to get in touch via email.