This campaign optimisation was conducted for the Google Ads account of a UK-based company specialising in premium yacht rental services across global locations. The ads were targeted at users within the United Kingdom.
Objective: To increase both the volume and quality of yacht rental enquiries while enhancing overall campaign efficiency within the allocated advertising budget.
Optimisation duration: One month.
Promotion Channel: Google Ads
Yacht charter PPC campaign optimisation
Deep Competitor Analytics. A comprehensive analysis of competitors’ paid search results in the UK yacht rental market was conducted.
Managing keywords and ad copy. Keywords have been optimised with localisation in mind, and ad copy has been updated to emphasise the premium nature of the services.
Traffic quality optimisation. A search query audit was conducted, non-targeted queries were identified, and negative keyword lists were compiled. Cross-negatives were implemented at the account and ad group levels, with geo-targeting applied.
This structured approach resulted in significant improvements within just one month of implementation.
Results in 1 month:
- +92% increase in conversions (YoY comparison)
- +177% increase in conversion rate
- -77% reduction in CPC
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