Product: Pitch Avatar is an AI-powered platform for interactive presentations, specialising in personalised sales, lead generation and automated training, designed exclusively for the B2B segment.
Objective: To scale Google Ads campaigns, expand internationally, and drive a steadily increasing volume of high-quality B2B leads.
Markets: North America, Latin America, Europe, Asia.
Promotion channel: Google Ads (Paid Search, Display Campaigns, YouTube Ads, Performance Max)
Duration: 13 months.
Scaling B2B lead growth with Google Ads
In the competitive and rapidly evolving AI landscape, achieving meaningful business impact requires a robust Google Ads strategy, agile decision-making, precise conversion keyword targeting and flexible international PPC management. Our mission was to increase lead volume, reduce CPL and build global B2B brand awareness within a controlled budget.
Google Ads Strategy for SaaS Growth
Dynamic PPC strategies for B2B SaaS were developed and executed based on continuous performance analysis and iterative testing.
- Competitor and market research was conducted to identify regional trends and uncover high-intent keywords. The analysis also included evaluating keyword competitiveness within paid search results using advanced keyword research tools.
- Keyword discovery and testing involved setting up targeted campaigns based on researched keywords. These campaigns were regularly tested to assess their performance and identify the most effective terms. The focus was on specialised AI keywords that attract qualified leads, while also keeping track of new search trends in the evolving AI market.
- Through continuous A/B testing of keywords, ad copies, and landing pages, campaigns generating high-quality leads were scaled, driving significant growth for the AI product across international markets.
- An ongoing selection and systematic exclusion of irrelevant search terms helped improve lead quality, effectively reduce CPL, and optimise budget efficiency across the Google Ads search campaigns.
- Optimising paid search campaigns enabled better allocation of ad budgets across campaign types while minimising inefficiencies.
- A variety of campaign types were used to reach the right audience effectively: paid search ads, display campaigns, Performance Max campaigns and YouTube video ads.
Overcoming key challenges in scaling Google Ads campaigns
Intense global competition
Frequent competitor budget increases and campaign optimisation prompted me to continually refine our ad strategies, test cost-effectively with smaller budgets, and scale winning approaches — significantly protecting our investment and lead pipeline.
Limited initial search volume
Early stages saw minimal search queries for AI presentations. I responded with creative keyword expansion to adjacent topics, expanding reach and drawing attention to the core technology.
Surging demand for targeted queries
As interest in interactive AI-driven presentations surged, timely brand reinforcement and pinpoint targeting allowed us to carve out a strong market presence and stand apart from competitors.
Varied audience behaviour internationally
Diverse user behaviours across regions meant tailoring ad messaging carefully. Understanding these nuances was essential to reduce CPL and maximise conversions.
Region-specific keyword localisation
Targeted keyword research per region enabled sharper relevance and higher campaign ROI, ensuring our AI presentations resonated effectively wherever we operated.
Key performance results
1st vs. 2nd Month:
- +36% Lead Growth
- +64% Conversion Rate Growth
- +16% CPL (Cost per Lead) Increase
- +14% Budget Increase
2nd vs. 13th Month:
- +905% Lead Growth
- +403% Conversion Rate Growth
- -75% CPL Decrease
- +153% Budget Increase
Paid Search Campaign Results
1st vs. 2nd Month:
- +39% Lead Growth
- +46% Conversion Rate Growth
- -19% CPL Decrease
- +13% Budget Increase
2nd vs. 13th Month:
- +281% Lead Growth
- +162% Conversion Rate Growth
- -59% CPL Decrease
- +55% Budget Increase
Conclusion
A fully integrated, performance-driven Google Ads strategy with detailed setup, A/B testing and targeted paid search for B2B led to a 1,267% increase in leads within 13 months. This result shows how strategic PPC for SaaS can enable scalable, global growth.
Need a Google Ads specialist to scale an AI Product? I help AI companies grow through high-impact Google Ads management. Let’s connect via the contact form or email to drive qualified B2B leads.