Unis Pack, a small business producing polypropylene bags in bulk, needed a reliable way to attract other businesses in industries like food, retail and manufacturing.
The company needed help to drive Google Ads leads and asked for professional PPC management to support long-term business growth. The main goal was to reach other businesses interested in bulk packaging solutions.
What was done
- Analysed the packaging market and competitor paid ads.
- Set up paid search campaigns with carefully selected keywords and negative keywords to avoid wasting the ad budget.
- Wrote clear, USP-focused ad copies tailored to B2B audiences.
- Set up and launched paid search campaigns for promotion.
- Created and launched remarketing campaigns to increase conversions from returning audiences.
This setup is a strong example of PPC for small businesses — a data-driven approach focused on generating high-quality traffic while staying within a limited advertising budget.
Lessons learned through Google Ads for B2B campaigns
During the first week, no enquiries came in from the paid search campaigns. An additional strategy was proposed, launching a Google Display campaign targeting industries that regularly use packaging, such as food producers and textile businesses.
Results were seen quickly: within one day of running the display ads, new orders started coming in. This confirmed that Google Display advertising can be powerful even in B2B niches where customers might not be actively searching but are still interested once they see the right offer.
Key takeaways
- In B2B marketing, display ads can be just as important as paid search ads.
- Relying only on search traffic is not always enough, many potential clients don’t actively search but are still interested when the offer is relevant.
- A combined strategy helps to cover more ground and brings faster results.
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