Objective: Achieve cost-effective YouTube advertising by securing high-quality, low-cost video views and promoting a music video for an emerging singer.
YouTube PPC strategy and execution
- Analysed the singer’s niche to identify the most suitable target audience
- Selected audiences aligned with the music style for precise YouTube ads targeting
- Excluded irrelevant channels such as children’s content, gaming, etc. to optimise ad spend
- Excluded audiences who had already engaged with the video to focus on unique views
The primary goal was to obtain unique contacts from the target audience. Therefore, all audiences that interacted with the video were excluded.
YouTube ad formats used:
- Video Discovery Ads
- In-Stream Ads
Results of YouTube paid promotion
- ₴0.04 Cost per view (CPV)
- Positive engagement through comments on the video
- In-Stream Ads accounted for 99% of total views
- Achieved 200,000 unique views through YouTube paid promotion
Key Takeaways
Launching a successful YouTube advertising campaign requires ongoing PPC management: continuous monitoring, optimisation of placements, and audience analysis are vital to maximise results. Simply setting up YouTube ads once is insufficient for sustainable channel growth and effective promotion.
For confidentiality reasons, the client’s name has been withheld.
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