I conducted an independent study on this matter. The study was conducted on LinkedIn, with 50 professionals participating, including those directly managing advertising and those overseeing it.
Here are the results:
Google Ads: 72%
Meta Ads: 16%
LinkedIn Ads: 10%
Bing Ads: 2%
Countries-wise voting:
- United Kingdom: 56%
- USA: 8%
- Ukraine: 6%
- India: 6%
- Poland: 4%
- Netherlands: 4%
- Italy: 2%
- Nicaragua: 2%
- France: 2%
- Thailand: 2%
- Spain: 2%
- Philippines: 2%
- Israel: 2%
- Lithuania: 2%
Business type-wise voting:
- Agencies & PPC freelancers: 54%
- B2B: 30%
- B2C: 8%
- iGaming: 6%
- E-commerce: 2%
My independent study reveals significant insights into the most effective paid sources for generating potential clients. The results show that Google Ads is the leading source for client acquisition across various business types and regions.
I specialize in setting up Google Ads for B2B and SaaS, as well as developing advertising strategies for targeting audiences through paid channels. Please do not hesitate to contact me for assistance oksana.tymchuk@ppcorder.com
Oksana Tymchuk