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Contextual advertising

A search engine is a gateway to the Internet. Millions of people look for products or services in Google and Yandex.  Among them are your potential buyers, customers and clients. The best way to draw their attention is to make impressions of your ads, based on search inquiries and geolocation.

This is exactly what contextual advertising is all about. Moreover, ads are placed in advertising networks of Google, Yandex and their partners numbering thousands of sites.

Pay Per Click

The strongest advantage of contextual advertising as a method of online promotion is in its capacity to charge payment per action. Suppose hundred people saw your ads and only 10 clicked the reference to the site. You only pay for these clicks. It means you're always for 100% sure what your money is spent on.

Setup Stages

 

  1. Selecting keywords inquiries
  2. Creating ads
  3. Setting up advertising in Google Adwords and/or Yandex.Direct
  4. Evaluating effectiveness and adjusting the campaign accordingly

 

It's not important WHAT is being sold online. What ‘s important is HOW it is being advertised. Going with contextual advertising will increase your sales in the most cost-efficient way.
Check it out yourself!
We will be happy to help! For your contextual advertising deserves maximum conversions!

Right in the bull’s eye!

Actually, contextual advertising is all about giving answers to the questions of users.

If a user is looking for air conditioners in Kyiv, then along the main information output there will be shown ads of the capital's electronics stores. Whether the search is about what is the price?, where to buy?, how to get? contextual advertising will lead to the right answers.

It exactly looks like hitting the bull's eye with reaching your target audience. Which leads to increasing the final sales and conversions on your site.

Some additional advantages

  1. Targeting. For more precise hitting the target audience you can specify segments of Internet users by region, interests, gender, age, etc.
  2. The ad format. You can edit not only text ads, but its design and display location. Using the format settings you increase clicks (output) of the campaign.
  3. Measurability. You know exactly what to invest money in, as it's possible to calculate the effectiveness of advertising  through sales, orders or clicks on the site.
  4. Savings. You decide yourself what is your daily budget for contextual advertising is.
  5. Forecastability. Google contextual advertising placing system predicts the number of impressions and clicks based on preset announcement parameters.

Why is it better to turn to professionals?

Firstly, you will save your time. Secondly, you will get a complete advertising campaign with the result you need.
As certified specialists in contextual advertising we will:

  • Analyze your competitors
  • Offer a detailed media plan
  • Select the best keywords
  • Write ad texts that sell
  • Set up and run a campaign within your budget
  • Prepare understandable campaign report

It's not important WHAT is being sold online. What ‘s important is HOW it is being advertised. Going with contextual advertising will increase your sales in the most cost-efficient way.
Check it out yourself!
We will be happy to help! For your contextual advertising deserves maximum conversions!