Product: Pitch Avatar — an AI platform for sales automation, specializing exclusively in B2B.
Objective: Scale advertising campaigns in international markets and increase lead generation.
Markets: North America, Latin America, Europe, Asia.
Promotion Channel: Google Ads
Campaign Duration: 13 months.
My Approach
Over the course of 13 months, I implemented a comprehensive lead generation plan that included:
- Competitor analysis in international markets.
- Keyword research and testing.
- Testing a range of ad messages to drive better results for the campaign
- Detailed management of negative keywords
Types of Campaigns:
- Search Campaigns
- Display Ads (Targeting and Remarketing)
- Performance Max
Review of Google Ads Account Performance
1st vs. 2nd Month:
- Lead Growth +36%
- Conversion Rate Growth +64%
- CPL (Cost per Lead) Increase +16%
- Budget Increase +14%
2nd vs. 13th Month:
- Lead Growth +905%
- Conversion Rate Growth +403%
- CPL Decrease -75%
- Budget Increase +153%
Paid Search Campaign Results
1st vs. 2nd Month:
- Lead Growth +39%
- Conversion Rate Growth +46%
- CPL Decrease -19%
- Budget Increase +13%
2nd vs. 13th Month:
- Lead Growth +281%
- Conversion Rate Growth +162%
- CPL Decrease -59%
- Budget Increase +55%
Conclusion
Intensive efforts in selecting, testing, and analyzing keywords for each market, along with meticulous ad copy testing, significantly boosted the effectiveness of advertising campaigns for the AI SaaS product in the global market. Through detailed analysis of the AI sector and swift decision-making, I was able to expand campaign reach, optimize the advertising budget across international markets, and achieve a remarkable 1267% increase in lead generation within this rapidly growing sector.
Promote your business and gain targeted leads with me. I will take on your project and together we will achieve outstanding results. Please contact me via email
Oksana Tymchuk