How coronavirus has impacted business
The quarantine and COVID-19 pandemic have posed an unexpected challenge for small and medium-sized businesses across Ukraine. Over the past month, most companies have suffered significant financial losses: staff reductions, streamlined services and production, and, crucially, slashed advertising budgets — leading to even steeper declines in revenue.
Is there an alternative?
Instead of halting all advertising activity, now is the moment to focus on contextual advertising, which remains effective even during crises. Google Ads (formerly Google AdWords) is a platform that lets you promote your business on Google Search, YouTube, Gmail, and mobile apps.
What is Google Ads and what are its benefits?
Google Ads is Google’s contextual and display advertising system where you pay not for impressions but for clicks from potential customers. It offers flexible budget control and clear visibility into how your spend translates into results.
Google Ads campaign types
- Search Ads (triggered by user queries)
- Display Ads (banners on websites)
- YouTube Video Ads
- Gmail Ads
- Mobile App Ads
The importance of Google Ads during the pandemic
During pandemic, Google Ads can be a lifeline for businesses striving to stay afloat. Its key advantages include:
- Access to a target audience actively searching for your services
- Flexible budget management
- Rapid campaign launch and agile optimisation
- Payment only for results (clicks, views, conversions)
Which campaign types are best to select
Branded search ads
Advertising your own brand via search queries is more cost-effective and efficient. The cost per click is lower, and conversion rates are higher, as users are already familiar with your brand.
YouTube video ads
When budgets are tight, YouTube video ads offer excellent value. In my experience, views have cost as little as 0.04 UAH — the cheapest way to engage your audience.
Smart campaigns with pay per action
Ideal for those who want to pay solely for results. You set a conversion goal (e.g., form submission), and the campaign optimises automatically.
Which Businesses should use Google Ads
- Delivery businesses
- Online services (consultations, training, therapists, etc.)
- Essential home services (plumbing, repairs)
- Info-businesses and digital products
- Charities (via Google Ads Grants)
Trust Google Ads setup to professionals
Setting up Google Ads can be costly if done incorrectly. Without experience, it’s easy to waste your budget. An expert in contextual advertising can:
- Audit your campaigns
- Identify effective keywords
- Optimise ad budget
- Set up ads that actually sell
Setup costs vary based on goals and expertise — cheaper isn’t always better. Experience delivers better results with less spend.
Ready to boost your online orders now? Email us or submit your request via the website form and take the first step towards increasing your profits today.
Stay healthy and explore new growth opportunities for your business!